Globalisation and Mass Media (Media Relations) Essay

Globalisation and potty Media (Media Relations) - Essay ExampleDifferent theorists and practitioners of development differed in their emphasis, but they all agreed that rapid economic growth is the strategy of modernization. Moore argued, what is involved in modernization is a total transformation of a traditional or pre-modern society into the types of technology and associated social organization that characterize the advanced economically prosperous, and relatively politically stable nations of the westbound introduction (89).The leaders of new states in the third gear World objected to how the existing international order had plainly neglected their interests. Thus, they formed pressure groups, such as the Non-Aligned Movement in 1961 and the United Nations Conference on Trade and Development (UNCTAD) in 1964, to promote an independent path between the interests of the communist and capitalist world and to win some reforms in the international economy, respectively. From th e 1950s to 1970s, the major strategy used in the Third World was import-substitution, which involved the development of a domestic industrial sector, with the long-term aim of capturing lucrative exportation markets. The state had to protect new producers from competition from cheaper foreign imports, through high tariffs or import controls, and initial investments were poured into consumer goods industries. (Kiely 29 ch. 1).State planning became the basis for post-war development in order to raise productivity and sidetrack of both the industrial, and the agricultural sectors. In this regard, many Third World countries, such as Mexico, the Philippines and India actively employ the strategy of introducing a technological package starting in the 1950s and onward, with the support of American pro-development institutions, bid the Rockefeller Foundation. By the late 1960s, however, the Third Worlds dream of a better life was shattered. Official measures of development, such as Gross National Product (GNP), failed to show the distribution of such income within a country or whether peoples basic needs are provided (Kiely 29 ch. 1). A revised development strategy based on the ideas of redistribution and growth and basic needs was introduced by the International Labour Organization (ILO) in 1972 and the World depone in 1973, respectively. The World Bank focused on increasing the productivity of the small farmer to stimulate economic growth and extirpate rural poverty, while the ILO concentrated on developing appropriate labour-intensive technologies (Kiely 30 ch. 1). However, these strategies failed because only a few states in the Third World had been concerned about alleviating the sufferings of the poor. Also, transnational companies/local capitalist enterprises that had invested their coin in the Third World were more concerned about getting high rates of returns on investments (ROI) than in providing more employment opportunities.The debt crisis in the ear ly 1980s ushered the neo-liberal counter revolution, The Bretton Woods system of fixed flip rates was effectively abandoned between 1971 and 1973, (Kiely 30 ch. 1 Brett 111-25) and had no successful replacement, with the